What Are Some Guerilla Marketing Strategies?
Guerilla marketing has been defined as an unconventional promotion system that relies largely on time, energy imagination rather than a big marketing budget. Typical guerilla marketing tactics are unexpected and unconventional. Consumers are targeted in unusual places which can make the method memorable, generate buzz and spread widely.
Guerilla marketing strategies are a type of marketing warfare strategy designed to wear down the competition by a series of minor attacks, using the element of surprise and hit-and-run tactics.
With guerilla marketing, it is more about outsmarting the enemy than outspending it. It gets you and your company in front of future customers in places where they frequent. Today’s customers are bombarded daily with traditional advertising and already have become resistant to it. It is time now, therefore, to change your marketing methods.
Guerilla marketing works well when complimentary businesses agree to come together and cooperate with each other to market their businesses. There is always synergy between companies serving similar customers. The identification of this synergy and knowledge the other’s business are the first steps towards creating a lasting guerilla marketing relationship. The possibilities are infinite. Here are four guerilla marketing strategies you can to generate more traffic.
Thank-you- Take-a- Way Packets
This will enhance your sale, validate customer purchases, and provide valuable customer service while at the same time, thank them. The key to this is to have something that is valuable and looks like a thank you gift. A thank you packet varies with the type of business. For a high-end retail location, a small folder about the size of a half sheet paper is recommended. On the outside of the folder, a professionally designed “thank you” may be placed. The inside should contain relevant information associated with the purchase. All of these are designed to make sure that the purchase experience of the customer was pleasant.
Website Co-Branding
Having a strong guerilla network means you can use similar approach with your website. The group of businesses can link their websites together in a way that “provides value first,” meaning that the link needs to be positioned in such a way that is more than just an advertisement. It must be something that will interest the customer.
Lunch and Learns
The program is an educational lunch for an office that would be sponsored by your company. The office personnel would gather and eat lunch while listening to your talk on something both valuable and interesting. Do not try to sell them something. This would be treated as an opportunity to share information that they can use.
Be a Guest Columnist in a Newsletter
There are networking organization newsletter. These newsletters are looking for guest columnists that will provide relevant and interesting articles. Seek out these newsletters and offer to write a column. When they run the column, valuable information and interesting information is disseminated. Through this you will carve out a name as an expert in your own field.
There are different guerilla marketing strategies. They are only bounded by the limits of your imagination.
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