Eric Rockefeller | The Bare Truth about Social Media Optimization
Every Internet marketer knows well about search engine optimization and that organic search engine listing results is a significant measurement for site performance. This is one of the great benefits that search engine optimization can bring. The power of social media optimization is a new offering in the world of marketing.
There is a major underlying principle in social media optimization and that is to implement changes on a site to optimize it for it to be easily linked and be highly visible in social media searches on search engines like Technorati. It also aims for the site to be included in relevant posts on blogs, vlogs, and podcasts.
There are treasured rules to follow in implementing social media optimization for any site.
Increasing linkage is one aspect of social media optimization. Some web sites are static and are used as store fronts. These sites rarely rank well. So the first thing to do for optimizing this site is to increase its capacity for linkage by adding blogs or forums on the site. There are simple ways like adding thought or article link on the site or white papers or simply by aggregating content in a more useful format.
You can also make use of social media optimization on your site to allow your content to travel farther. This is going against the thought that social media optimization is all about making changes on the site. It’s better if you come up with fresh new content in the form of PDF, video files, and audio files that are highly portable. To submit them to relevant high traffic sites will generate traffic and links back to your site.
That undying principle of sharing is illustrated in co-creating content and republishing your creations. YouTube’s success is attributable to this concept. It provides URLs to embed their videos anywhere you want it on blogs and so forth. That made way for its great success. Another simple manner is that of syndicating your content through RSS. It helps others to create mash-ups and help drive traffic as well as improve your content.
Your site must also be optimized to make bookmarking and tagging that easy. You can add quick buttons on your site for easier tagging at del.icio.us or Digg. You have to make sure also that the pages have highly relevant tags and that they are tagged first on prominent bookmarking sites.
It encourages more linkages when you learn how to reward inbound links through providing permalinks for recreation. It also helps to add latest linking blogs that helps enhance visibility to those who are linked to you.
Social media optimization is one important aspect of social media marketing. It’s not merely about optimizing a site but rather about maximizing online visibility of your site using social media tools.
April 21st, 2009 at 6:26 pm
Eric,
You hit it right on! Social media is about driving traffic back to your site.
Thanks for making that clear!
Marcus