Eric Rockefeller | How to Take Advantage of Shareware Submission
PAD submission, how important is it? PAD usage has become very popular because it simplifies the entire submission process. This allows webmasters and program librarians to automate program listings.
The process involved here is shareware submission. Needless to explain, the first step to increasing your shareware sales is submitting your product to the top download sites and directories. Since it takes time and effort to implement this, you may want to look into a company that can give you this service. Others even offer you an entire e-commerce solution package.
There are advantages of shareware submission. First is targeted traffic which is the major goal of shareware promotion.
Shareware submission can also enhance back links and increase link popularity which will enhance the web site’s page ranking and position in the main search engines. Besides, it also allows more visibility and downloads which will translate to more shareware sales.
Another great advantage that you can get from shareware submission is that it presents an opportunity for you to enhance your product after feedback is compiled from people who have seen it. Shareware submission is also an easy way to promote software since some of these submission and directories sites include shareware submissions as part of their home page. For some others, this is integrated in newsletters.
You can even provide real time responses to questions about your software since most of these directories have their own forum sites and comments.
There are a couple of steps you can delve on to ensure a successful shareware submission. First among the series of steps is to create a good PAD (portable application description) file. This is a new XML based standard that helps authors to provide product descriptions and specifications to online sources in a standard format. After you created the file, you then choose for the right site category, which will improve targeting.
You need to formulate a good and professional description for your site. It is better to prepare two site descriptions, one for those that demand an elaborate description and another simpler one for those who don’t. You also have to expend effort for you to be listed in as many download sites and directories as possible. You also need to keep track of these sites and directories that you have submitted to. This is useful for you when you’re submitting modified versions and updates to your software. Of course, you would have to choose and focus only on those that really give you traffic and real customers. In whichever site you choose to submit your software or software updates, make sure that your information is accurate, otherwise you’re wasting your time.
Shareware submission is another great marketing initiative to be knowledgeable about to take advantage of a more aggressive form of marketing.
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